FRANCOISE MASSON

Françoise began her career in finance at a New York advertising design agency that collaborated with Apple, recognized as “The Agency of the Future” by The New York Times.

In 1992, driven by her passion for cinema, she moved to Hollywood and founded a company specializing in international co-productions. Represented by the international entertainment law firm Coudert Brothers, she worked alongside Peter Rawley, president of the international division at talent agency ICM. Her mentor, Stephen J. Friedman—producer of seventeen films, including The Last Picture Show and The Big Easy—taught her the intricacies of Hollywood production until his passing in 1996.

In 1997, she persuaded Akira Kurosawa to entrust her with the English-language adaptation of one of his most cherished projects. Her adaptation, Forever and a Day, was praised by leading talent agency CAA, as well as by industry figures including Frank Darabont, Michael Mann, Dustin Hoffman, Claude Lelouch, Bill Mechanic, Mark Johnson, Miky Lee, Billy Gerber, Julius Tennon and Viola Davis.
Drawing on her international network and extensive professional experience, and now based in Paris, Françoise has focused on developing film and television projects in close collaboration with French and international creative communities.